![]() ![]() Enforcing rules for misleading mobile game ads is not a priority for the FTC ![]() FTC requires advertisements to be truthful and not misleading Creating a short animation for an ad is cheaper than creating a full game Animation and gameplay concepts in ads are designed to appeal to these specific players Mobile game companies target power players who spend the most time and money within the game Evolutionary process of advertising to capture attention and entice users to install the app A/B testing or split testing is a common practice to optimize ads for maximum engagement Mobile game advertisers try different ideas to engage users and eventually converge on the ones that work best Companies resort to stealing footage from other games or creating entirely new ads that don't resemble the game Examples of misleading ads and the stark contrast with the actual gameplay Mobile game ads can be misleading and often do not accurately represent the actual game Get ready to embark on an adventure like no other Welcome to the epic world of mobile games where everything is epic Experience an Epic Adventure in the World of Mobile Games
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